LinkedIn Groups now Public. What Does That Mean??
| "I'm On LinkedIn - Now What???" - 1 new article
LinkedIn Groups now Public. What Does That Mean?? LinkedIn recently announced they are giving Group owners the ability to make a LinkedIn Group public… and some people are getting really excited about it. |
But what does that mean to you?
In a nutshell, if a LinkedIn Group switches from Private, where no one can access the Group unless they (a) are a LinkedIn user, and (b) have been accepted to the Group, to Public, anyone can find Group discussions from a search engine.
They don’t have to be on, or logged into, LinkedIn in order to see the discussions.
Good or bad?
I’d suggest perhaps good and perhaps bad.
It’s definitely good for LinkedIn, as more of their user-generated content will be findable online. They titled the announcement on their blog “LinkedIn Open Groups makes it easier to find and share professional conversations.” That means more hits for LinkedIn.
It *could be* good for people who participate in Group Discussions, if their contributions are communicated well.
It could be bad if they said something dumb, vague, or if they are in a Group that they might not want to be known to be associated with.
Some Groups have already gone “open,” others have asked their Group members what they think.
My advice is this: always think twice before you write something… it very well could be on the front page of [Google/the newspaper/etc.].
This could have happened before Groups went open… I could have easily copied-and-pasted what you wrote and distributed it through my blogs, Facebook, Twitter and other mediums.
But now no one has to copy and paste… Google just grabs it and makes it easily accessible.
In general, I think this is a good move. Just be careful what you say and how you say it 
TechCrunch’s post about this (very interesting comments)
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The problem with browsers is that they rarely buy anything. The prospect who walks up to the salesperson and says, "I'm looking for a pinstripe suit in size 38" is a lot more likely to walk out with a suit than the one who mutters, "No thanks, just looking." Which is relevant to your quest for a new product or business or job or mate or project worth working on... If you're still looking around, making sure you understand all your options, getting your bearings or making sure you're well informed, you're most probably browsing. You missed the first, second and third waves of the internet. You missed a hundred great jobs and forty great husbands. You missed the deadline for that course and the window for this program. More Recent Articles |
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Who's on your list?
Years before he filmed the Godfather, Francis Ford Coppola met Al Pacino and they almost made a movie together.
Later, when it was time to cast his greatest film, Pacino was an obvious choice for Coppola.
Ask any successful director for a list of actors or cinematographers or screenwriters they'd like to work with and they can answer you, instantly. They're always keeping lists.
Do you have one? If your firm has an opening for a hire or a freelancer, do you have the name ready, instantly, the one you've been waiting for a chance to work with?
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Teens: The Internet Is Forever
| By Jeffrey K. Rohrs |
The Internet Is Forever
While perusing my local newspaper recently, I read that a group of concerned parents had raised funds for an in-school, anti-bullying program that had fallen victim to state budget cuts. "What a great story," I thought to myself, and the article would have probably slipped quietly into my brain's abyss were it not for this quote from a program supporter:
"'Sticks and stones may break your bones but words will never hurt you' is one of the greatest lies told to teenagers today."
Soaking each word in, I could feel my blood beginning to boil, and a flood of questions rushed to mind. A lie?!? Would generations of mothers lie to their children? Wasn't this kitchen table wisdom designed to teach our youths to develop a thick skin to survive life's later -- and far less predictable -- twists and turns? Was this program about anti-bullying or coddling?
Calming down, my parental instincts kicked in, and my thoughts wandered to the 18-year-old college freshman in Connecticut who recently discovered that she was the subject of a vicious, fake Facebook profile. After some amateur sleuthing, she discovered the profile was created by two former high school "friends" in an effort to humiliate her. Those classmates now find themselves facing criminal impersonation and harassment charges. The victim finds herself alienated from many former high school friends and left to wonder if the fake Facebook profile is really gone or just lying in wait for a prospective employer to find. As she states:
"It still could be out there somewhere because the Internet is forever."
To today's teens, the Internet is forever. They've never known a world that wasn't accessible 24/7. They are coming of age in an environment where adolescent missteps are streamed on YouTube for laughs, dissected on Facebook for fun, and archived on Google for time indeterminate. Some teens are "16 & Pregnant" for our entertainment. Others are publicly outed on the Internet in such callous ways that suicide seems like the only option.
The truth is that teens aren't dealing with mere "words" spoken to a few people within earshot. They're facing a fire hose of words, images, and videos broadcast instantaneously to entire peer groups via a single click. A thick skin provides only limited protection when the attack impairs your online and offline lives simultaneously.
Clearly, marketers didn't create this environment, but we certainly owe it to ourselves and teens to speak out against cyber-bullying with all the force that our brands and celebrity spokespeople can muster. Interestingly, it appears that only a couple of brands have stepped into the fray to combat cyber-bullying:
- In 2008, Sony Creative Software, in collaboration with the Ad Council and National Crime Prevention Center, sponsored an anti-bullying PSA creation contest. The winners can be viewed here.
- In late 2009, LG Mobile launched its ambitious "Give It a Ponder" campaign featuring James Lipton and a detachable beard that encouraged teens to think before texting, tweeting or updating in vindictive or inappropriate ways. While it seems to have gone silent now, @PonderBeard was a humorous effort to extend the campaign to Twitter.
Could a more unified front of brands and public figures help teens combat the rising tide of cyber-bullying? We'll never know unless some marketers step up to try -- and rest assured that organizations like Wired Kids (the folks behind www.stopcyberbullyingnow.org) and The Cyberbullying Research Center certainly would welcome the help. I dare say that an anti-cyber-bullying initiative would present an incredible opportunity for a brand to do something quite rare -- promote an initiative with broad support among teens and their parents.
Want to think even more optimistically? Imagine an online world where Facebook, Google, Twitter, Microsoft and Yahoo joined forces through a unified public service campaign to convey that cyber-bullying isn't tolerated within any of their communities, websites, games or applications. I can almost see the uniform policy now:
Sticks and stones may break your bones, but cyber-bullying will get you blocked.
Intriguing idea? Slippery slope? I welcome your comments.
Post your response to the public Engage:Teens blog. See what others are saying on the Engage:Teens blog.
 | Jeffrey K. Rohrs heads up ExactTarget's Marketing Research & Education Group and is a driving force behind the company's SUBSCRIBERS RULE! philosophy. Follow him at @jkrohrs. |
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