Jos Essers

Data and Behavioral Insider: Thank You So Much For Tracking Me Relentlessly

2012-01-21T02:01:00.001-08:00

Thank You So Much For Tracking Me Relentlessly by Steve Smith , Friday, Jan. 20, 2012 Whenever digital advertising decides it is time to explain behavioral targeting and walk people through the opt-out process, I usually pop a few coffees first. I know there is a tough slog ahead. Consider Google’s tortured, multi-tiered “Ads Preferences” site. Because of the extensiveness of the Google reach, it

And our recommendation goes to …

2012-01-21T01:54:00.001-08:00

And our recommendation goes to …Living in the Netherlands is both a blessing and a curse. It’s a blessing because when you adjust to living, you will find out that Holland is a land of great possibilities and high quality of life. It’s a curse because you lose your professional network, finding a job without knowledge of the Dutch language isn’t that easy and your self-esteem

Wright Hand Rules For Success

2012-01-21T01:44:00.001-08:00

A message to all members of Brandergy.comRule #1: FACE the problem... No one on Earth can claim to be successful without facing problems. Facing problems is an ESSENTIAL part of success. It is THE FIRST STEP to your successRule #2: FIND your strength... Every living person seeking success has strength...But, power not found is power not available. Finding your power reduces the fear of facing

Engage:Moms: Moms Prefer Social Login

2012-01-18T06:48:00.001-08:00

engagemoms@mediapost.com?subject=Re:%20Engage:Moms-Wednesday,%20Jan.%2018,%202012" shape="Rect" coords="554, 76, 668, 88" />By Maryanne Conlin Wednesday, Jan. 18, 2012Moms Prefer Social LoginI was reading a report from Janran, “Consumer Perceptions of Online Registration and Social Login,” to which the conclusion was – moms and other consumers don’t want to take the time to answer a series of

The blog files - everything you ever wanted to know about blogging

2012-01-18T04:21:00.001-08:00

From: Heather TownsendI've recently been looking back over my archives of my two main blogs - partnership potential and joined up networking. There is a huge amount of posts in these two blogs, and many about the subject of blogging. I thought it may be useful to curate these blogs and put them all in a mail shot for you to pick out the blogs which will help you grow your practice.At risk of

vriendschap

2012-01-16T03:41:00.003-08:00

Ze gaan goed he!!!!!speciaal voor jou / jullie van mij / ons!!!!!!!!!Geluk maakt je vriendelijk Beproevingen maken je sterk Verdriet houdt je menselijk Mislukkingen houden je nederig Maar alleen de hoop laat je vooruitgaan.... Vandaag begint de internet-vriendschapsweek. Stuur deze boodschap naar al je onlinevrienden (ook aan mij als ik daar deel van uitmaak) en kijk hoeveel berichten je

vriendschap

2012-01-16T03:41:00.001-08:00

Seth's Blog : Declaring victory

2012-01-14T04:18:00.003-08:00

Declaring victory Whenever you start a project, you should have a plan for finishing it.One outcome is to declare victory, to find that moment when you have satisfied your objectives and reached a goal.The other outcome, which feels like a downer but is almost as good, is to declare failure, to realize that you've run out of useful string and it's time to move on. I think the intentional act of

Seth's Blog : Declaring victory

2012-01-14T04:18:00.001-08:00

What Is Your Marketing Trying To Do?

2012-01-12T06:03:00.001-08:00

http://www.twistimage.com/)">What Is Your Marketing Trying To Do? What Is Your Marketing Trying To Do? Posted: 11 Jan 2012 01:00 PM PSTThe quick answer is: sell more.We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can debate the merits of brand building,

How weird are we?

2012-01-06T08:18:00.001-08:00

Having trouble viewing this email? Click here Want to share this newsletter? HOME | BIOGRAPHY | SPEAKING | COLUMNS | TOOLS | CONTACT | BLOG | Harvey Mackay's Column This WeekHow weird are we? By Harvey Mackay For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales

Management Tip of the Day: Skip the Mr. and Mrs.

2011-12-26T02:27:00.001-08:00

HOME | TIPS | BLOGS | THE MAGAZINE | BOOKS | STORERSS | MobileDECEMBER 26, 2011Skip the Mr. and Mrs.Forget what your parents taught you, it's not always prudent to use a formal salutation, especially in today's more informal business world. Addressing people by their first name is now the norm in corporate America. Use first names to address colleagues, clients, and bosses

Plezierige kerstdagen en een gezond en succesvol 2012!

2011-12-22T09:45:00.001-08:00

Beste mensen, Het was een mooi jaar met uitdagingen, veel nieuwe gezichten en mooi om alle zeilen te mogen en ook te kunnen bijzetten. Ik hoop dat jullie een goed jaar hebben gehad. Vanaf nu worden de dagen alweer wat langer, graag deel ik met jullie het volgende stukje: Op een dag vroeg de kleine muis aan de wijze egel: Waar gaat het eigenlijk om? Gaat het erom dat je . . . zo veel mogelijk

Dr. Mardy's Quotes of the Week -- December 18 - 24, 2011

2011-12-18T02:56:00.001-08:00

DR. MARDY'S QUOTES OF THE WEEK -- Dec. 18 – 24, 2011 A WEEKLY CELEBRATION OF GREAT QUOTES IN HISTORY (AND THE HISTORY BEHIND THE QUOTES) THIS WEEK'S PUZZLER: On December 21, 1804, this man was born in London to a Jewish father with Sephardic roots and a mother of Italian-Jewish heritage. Even though he was circumcised in a Jewish ritual shortly after his birth and raised in the Jewish

Seth's Blog : The trap of social media noise

2011-12-11T03:38:00.001-08:00

The trap of social media noise If we put a number on it, people will try to make the number go up.Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product... and social media looks like the ideal soapbox, a free opportunity to shout to the masses.But first, we're told to make that number go up. Increase the

Are there really just two alternatives?

2011-12-08T06:13:00.001-08:00

Want to share this newsletter? HOME | BIOGRAPHY | SPEAKING | COLUMNS | TOOLS | CONTACT | BLOG | Harvey Mackay's Column This WeekAre there really just two alternatives? By Harvey Mackay We live in a culture where compromise seems impossible. A meeting of the minds may consist of agreeing that the other party is wrong and the situation is hopeless. We sure can't look to our political leaders

The rules of thumb of online engagement -- You Can Be a Word of Mouth Marketing Supergenius!

2011-12-06T23:51:00.001-08:00

Check out the latest from GasPedal.com | View as web pageDecember 6, 2011Follow us:#261: The rules of thumb of online engagementSomewhere online, people are talking about you. It's happening in blog posts, in community forums, and on Twitter and Facebook. And all of these talkers would love to hear from you -- so go ahead, jump in. Just remember these fundamentals when doing it: 1.Never sell2.

Seth's Blog : Four stages of the game

2011-12-01T04:03:00.001-08:00

Four stages of the game You don't even realize there's a game. (And any contest, market, project or engagement is at some level a game).You start getting involved and it feels like a matter of life or death. Every slight cuts deeply, every win feels permanent. "This is the most important meeting of my life..."You realize that it's a game and you play it with strategy. There's enough remove for

Seth's Blog : Pre digital

2011-11-25T06:39:00.001-08:00

Pre digital A brief visit to the emergency room last month reminded me of what an organization that's pre-digital is like. Six people doing bureaucratic tasks and screening that are artifacts of a paper universe, all in the service of one doctor (and the need to get paid and not get sued). A 90-minute experience so we could see a doctor for ninety seconds.Wasteful and even dangerous.Imagine what

How to outwit your devilish fears

2011-09-29T04:39:00.001-07:00

Want to share this newsletter? HOME | BIOGRAPHY | SPEAKING | COLUMNS | TOOLS | CONTACT | BLOG | Harvey Mackay's Column This WeekHow to outwit your devilish fears By Harvey Mackay Perhaps my all-time favorite business book is Napoleon Hill's Think and Grow Rich. I recommend reading and re-reading it, perhaps even annually, to keep your focus laser-sharp. Now, I have an

The Secret Formula for Getting Business From Speeches : Brass Tack Thinking

2011-07-19T05:41:00.001-07:00

http://www.brasstackthinking.com)">The Secret Formula for Getting Business From Speeches : Brass Tack Thinking I’ll give you a hint.It has nothing to do with working a pitch into your talk. We all know that guy or girl. The first five minutes is their personal resume, there’s a few slides that look like a presentation but are really blinding, cramped marketing materials, and the last 10 minutes

Seth's Blog : Naive or professional?

2011-07-15T03:40:00.001-07:00

Naive or professional? The naive farmer farms as his parents, grandparents and great grandparents did. She plants, hopes and harvests. Anything that goes well or poorly is the work of the gods.The professional farmer measures. She tests. She understands how systems work and is constantly tweaking to improve them. When failure happens, she doesn't rest until she understands why.I didn''t use the

Tip of the Week: Let your roots grow deeper!

2011-07-11T09:38:00.001-07:00

Home Page | Books and More | Personality Reports | Training Programs | SpeakingTip: Let your roots grow deeper! Recently an article about the growth process of plants caught my attention. It detailed the struggles and challenges plants go through to become fully mature. While the article was all about horticulture, I was able to glean principles from

Wakker worden

2011-07-05T00:54:00.000-07:00

En de dag beginnen. Vaak lastig om op gang komen. Ik probeer mij zoveel mogelijk een bepaalde routine aan te leren. Dat helpt mij enorm. Mijn dag begint 's ochtend om zes uur als de wekker afloopt. Eerst koffie en fruit. Dan nog eventjes wakker worden en de tweets alvast eventjes op mijn Galaxy tablet, die ook dienst doet als wekker, bekijken. Drie voor de prijs van één Als vaste routine ga ik

A Philosophy Of Tenacity

2011-06-17T06:10:00.001-07:00

http://www.twistimage.com/)">A Philosophy Of Tenacity A Philosophy Of Tenacity Posted: 16 Jun 2011 07:33 PM PDTSuccess in Marketing doesn't happen by doing something halfway. You have to be dedicated to the cause.Today, I took part in a webinar for MarketingProfs called, How To Become A Content Juggernaut. The crux of my presentation was this: in a world where anyone can have a thought and then

The Shaping of The Social Media We Know : Brass Tack Thinking

2011-06-15T07:37:00.001-07:00

The Shaping of The Social Media We Know Posted: 14 Jun 2011 06:20 PM PDTWe’re already nostalgic for the social web we experienced just a few years ago.Kary Delaryia’s thoughtful post on Spin Sucks echoes some of her sentiments, and many others seem to be lamenting the same thing. There are posts galore and countless status updates waxing nostalgic over the early days of [insert network here].But

Teens: Meet The Thiel Fellows

2011-06-09T07:16:00.001-07:00

news@mediapost.com?subject=Re:%20Engage:Teens-Jun%209" shape="Rect" coords="554, 74, 668, 86" />By Jeffrey K. Rohrs Thursday, June 9, 2011Meet The Thiel Fellows Laura Deming is not your ordinary teen. At the tender age of 12, she began working in a biogerontology lab. At 14, she headed off to MIT for college. Today, at 17 years old, when most of her peers are only beginning to look at colleges,

Behavioral Insider: Don't Just Follow Me -- Know Me

2011-06-03T13:12:00.001-07:00

Don't Just Follow Me -- Know Me by Steve Smith , Friday, June 3, 2011 I imagine that the new research on the effectiveness of personalized retargeting from MIT Sloan School of Management Prof. Catherine Tucker and London Business School Prof. Anja Lambrecht will be widely discussed for months to come. As MediaPost's Tanya Irwin reported yesterday, the new research shows that

Build Your Networks Before You Need Them : Brass Tack Thinking

2011-05-18T06:09:00.001-07:00

Build Your Networks Before You Need Them Posted: 17 May 2011 11:20 AM PDT We are creatures that seek shortcuts. The fastest path to what we want. And yet, the things that are the most valuable require cultivation. Relationships, trust, advocacy, investment. They’re not just-add-water things. In business and in life in general, investment comes first. Returns come after.

Open Coffee in het Land van Cuijk bestaat alweer een jaar.

2011-05-02T08:23:00.001-07:00

Open Coffee in het Land van Cuijk bestaat alweer een jaar. Gennep – Sinds enkele jaren bloeit er in Nederland een enorm netwerk op van mensen die regelmatig een kopje koffie met elkaar drinken. Deze groep koffiedrinkers bestaat o.a. uit bestuurders, ondernemers, ontwikkelaars, investeerders en iedereen die iets met het vrije netwerken heeft. Vrije netwerken, zijn netwerkbijeenkomsten

Seth's Blog : The $20,000 phone call

2011-05-01T03:16:00.001-07:00

When a homeowner decides to put his house on sale and calls a broker... When he calls the moving company... When a family arrives in town and calls someone recommended as the family doctor... When a wealthy couple calls their favorite fancy restaurant looking for a reservation... Go down the list. Stockbrokers, even hairdressers. And not just people who recently moved. When a new referral

The Value Of Utilitarianism Marketing

2011-04-29T08:10:00.001-07:00

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image The Value Of Utilitarianism Marketing Posted: 28 Apr 2011 06:41 PM PDT It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed

Tip 249 - Open Doors with a Pitch-Perfect Approach Strategy

2011-04-26T06:30:00.001-07:00

----------------------------------------------------------------------------------------------------------------------------------------------------Tip 249 - Open Doors with a Pitch-Perfect Approach Strategy----------------------------------------------------------------------------------------------------------------------------------------------------- There's no one-size-fits-all

Fw: Invitations: VLT VentureClass 19-05-2011 & VLT Open House 13-05-2011

2011-04-21T13:19:00.001-07:00

i n v i t a t i o n s VLT VentureClass by Marcel Roorda Thursday May 19, 2011 The Corridor Hengelosestraat 525-527, Enschede 18.00 22.00 "business growth in a rat race market" VentureLab Twente has the pleasure to invite you to its monthly, informal buffet dinner and VLT VentureCLass. Marcel Roorda is COO and Co-founder at Service2Media. He specializes in General

Kosteloos LinkedIn Fundamentals web seminar

2011-04-21T07:34:00.001-07:00

“Wat moet ik nu eigenlijk met LinkedIn?” Als antwoord op die vraag heb ik het boek “Hoe LinkedIn nu ECHT gebruiken” geschreven. En blijf ik regelmatig updates uitbrengen. Veel mensen zijn momenteel op zoek naar een nieuwe baan, nieuwe klanten, nieuwe medewerkers, nieuwe partners of naar manieren om hun werk sneller gedaan te krijgen. De informatie uit het boek kan hierbij heel

Seth's Blog : Why you might be choose to be in favor of transparency

2011-04-14T23:48:00.001-07:00

Why you might be choose to be in favor of transparency Thousands of doctors have signed up for a service that, among other things, they can use to try to prohibit patients from posting reviews. You can read a bit about it here. In Iowa, in a surprisingly similar move, the state government is moving ahead with a law that will make it a crime to take or possess videotapes of factory

Fw: Why Getting Followed Back Ain’t All That : Brass Tack Thinking

2011-03-25T11:38:00.001-07:00

Why Getting Followed Back Ain’t All That : Brass Tack Thinking Why Getting Followed Back Ain’t All That Posted: 25 Mar 2011 05:00 AM PDT Twitter is a community – a vibrant one – and is a relatively judgmental system, at least in terms of getting people to really and truly notice you. If you’re going to seek connection, attention, and engagement through this medium, there

People like people who like people

2011-03-24T03:31:00.001-07:00

Want to share this newsletter? HOME | BIOGRAPHY | SPEAKING | COLUMNS | STORE | TOOLS | CONTACT | BLOG Harvey Mackay's Column This Week People like people who like people By Harvey Mackay Quick, name three people at your workplace whom you look forward to seeing every day. Now, name three who rain on your parade every time you see them.Which list was easier to generate

Fw: Seth's Blog : Are you making something?

2011-03-23T05:46:00.001-07:00

From: Seth Godin Sent: Wednesday, March 23, 2011 11:14 AM Are you making something? Making something is work. Let's define work, for a moment, as something you create that has a lasting value in the market. Twenty years ago, my friend Jill discovered Tetris. Unfortunately, she was working on her Ph.D. thesis at the time. On any given day the attention she spent on the game felt

Books, notes, tweets and the change (your change)

2011-03-20T02:40:00.001-07:00

From: Seth Godin and the friendly folks at the Domino Project Sent: Sunday, March 20, 2011 12:38 AM Books, notes, tweets and the change (your change) My friend Fred Wilson (one of the great VCs of all time) did a talk at Harvard Business School. In his post on it, he said that he was thrilled that the professor encouraged the class to tweet their notes. I confess to

Fw: Tip 243 - Controversial Currency - Reactions to a Better "Your Welcome"

2011-03-14T10:23:00.001-07:00

From: Keith Ferrazzi Sent: Monday, March 14, 2011 5:59 PM ---------------------------------------------------------------------------------------------------------------- Tip 243 - Controversial Currency Reactions to a Better "Your Welcome" ---------------------------------------------------------------------------------------------------------------- Let's talk about last

Fw: Tip of the Week: Be extra clear!

2011-03-07T09:26:00.001-08:00

Tip: Be extra clear! Years ago when I was in college, I had a professor who told us that one of the biggest challenges we would ever have in life regarding business or relationships was being clear. Being an older man, he said that as he had reflected back over his own life, he was amazed to discover how many problems could have been averted or easily resolved if

My areas of interest

2011-03-02T09:34:00.001-08:00

What's new on topics you follow? Referral Marketing | word of mouth | Je Netwerken op dieet | Mond tot Mond reclame | Marketing voor het Internet Posted via email from Jos Essers

Seth's Blog : Who will say go?

2011-03-01T04:11:00.001-08:00

From: Seth Godin Sent: Tuesday, March 01, 2011 12:13 PM Who will say go? Here's a little-spoken truth learned via crowdsourcing: Most people don't believe they are capable of initiative. Initiating a project, a blog, a wikipedia article, a family journey. Initiating something even when you're not putatitively in charge. At the same time, almost all people believe they are

I'm On LinkedIn - Now What??? - How Important is your LinkedIn Profile?

2011-02-26T04:09:00.001-08:00

Click here to read this mailing online. "I'm On LinkedIn - Now What???" - 1 new article How Important is your LinkedIn Profile? More Recent Articles Search I'm On LinkedIn - Now What??? Prior Mailing Archive How Important is your LinkedIn Profile? This week my friend from Paris emailed a list of colleagues asking for recommendations for service providers for her clients.

The Productivity Pro(R), Inc. tip of the day

2011-02-20T12:28:00.001-08:00

From: Laura Stack Sent: Saturday, February 19, 2011 10:07 PM Subject: The Productivity Pro(R), Inc. tip of the day Be disciplined. If you allow deadlines to pass, you'll feel like a dark cloud is hanging over your head. Guilt can quickly deplete your energy. Decide today that you will be a person of your word and get things done when promised. The Productivity Pro(R), Inc. editor@

Is follow-up making you crazy or is it your unfair advantage?

2011-02-18T13:10:00.001-08:00

From: Patricia Weber Thank you SO much for being here this week.I have to tell you, Jos, caregiving, which is what I am in the midst of, is a major responsibility. Unlike any other significantfamily event, this one has really knocked me off balance. But,I've been doing a good deal of relaxation and releasing in thepast few days. I believe I will soon be finding my way back torighting

Rob Peters on Bill Moller WGN Radio Next Saturday Feb. 26th @ 10:35am CST USA Time

2011-02-18T09:51:00.001-08:00

Rob Peters, Founder of Standard of Trust will be on Bill Moller WGN Radio Next Saturday Feb. 26th @ 10:35am CST USA Time talking about Relationship Capital (RC) and around the theme of "Committing to Quality Relationships for a Fulfilled Life" Here is the link to the Bill Moller Radio Program: http://www.wgnradio.com/shows/billmoller/ And the link to : Rob Peters rob.peters@

Fw: Seth's Blog : Make big plans

2011-02-16T04:13:00.001-08:00

From: Seth Godin Sent: Wednesday, February 16, 2011 12:15 PM Subject: Seth's Blog : Make big plans [You're getting this note because you subscribed to Seth Godin's blog.] Make big plans ...that's the best way to make big things happen. Write down your plans. Share them with trusted colleagues. Seek out team members and accomplices. Shun the non-believers. They won't be easily

"Goede producten gezocht"

2011-02-13T08:16:00.001-08:00

Op een van de LinkedIn goepen waar ik lid van ben zag ik dit welgemeende advies Subject: New comment on "Goede producten gezocht" LinkedIn Groups Beste Freek,Je zou ook eens contact kunnen opnemen met Rudolf Hak van Productstrategen. Hij heeft afgelopen maanden gewerkt aan een aantal mooie productinnovaties die zowel op b2b als b2c gericht zijn. Groeten KarelPosted by Karel

Salespeople: Will they ever learn the difference between Accountmanagement and Networking

2011-02-13T07:10:00.001-08:00

Salespeople ( or former salespeople) have a great way of maintaining "After Sales" contacts and rapport. To the people they have previously sold to they do not have to hard-sell anymore and they can become the nice guys they really and deep in their hearts are. Most salespeople are really good at that "after sales mode"If they would treat people they just meet on networking events in

Hart voor Jong Ondernemerschap? Word Ambassadeur!

2011-02-11T12:23:00.001-08:00

Beste begeleider, Het gaat goed met Jong Ondernemen! Niet in de laatste plaats dankzij uw gewaardeerde inzet. Maar ons succes heeft ook een keerzijde. We gaan in maart van start met 400 kids in bizz klassen en er zijn momenteel 1200 studentenbedrijven actief. We komen echter nog 150 begeleiders tekort om alle leerlingen en studenten te coachen op hun weg naar

Fw: Customer service in the Internet age

2011-02-10T13:23:00.001-08:00

Fw: Online Publishing Insider: The Dark Side Of Twitter

2011-02-10T12:41:00.001-08:00

The Dark Side Of Twitter by David Koretz , Thursday, February 10, 2011 Writers thrive on a dangerous concoction of narcissism and feedback. We like seeing our name in print, and love the feedback loop of comments (both positive and negative). For me, writing is a cathartic process that helps to crystallize my thinking. Having it further refined by all the great comments

Seth's Blog : Are $300 headphones worth it?

2011-02-06T04:53:00.001-08:00

Are $300 headphones worth it? A friend wanted to buy Dr. Dre headphones. They list for about $300. Any audiophile can tell you that they sound like $39 headphones. Instead, consider these. We can prove they sound better! But of course, that's not the question. It's not what sounds better, it's what's worth it. The Dre headphones come with admiring glances at no extra charge. They come

PeoplEmail from Phil

2011-02-05T02:57:00.001-08:00

Having trouble seeing this email? View in your browser Hi there Jos, The Value of WisdomI heard about a wise woman who was travelling in the Himalayan Mountains. During her wanderings she found a precious stone in a stream. The day after she found it she met another traveller who was looking for food, and was actually quite hungry. The wise and caring woman opened her bag

Creating sales requires creativity

2011-02-03T07:13:00.001-08:00

Seth's Blog : Unreasonable

2011-02-02T04:08:00.001-08:00

From Seth Godin's blog. Unreasonable It's unreasonable to get out of bed on a snow day, when school has been cancelled, and turn the downtime into six hours of work on an extra credit physics lab. It's unreasonable to launch a technology product that jumps the development curve by nine months, bringing the next generation out much earlier than more reasonable competitors. It's

Hackers- the cure on fox news

2011-01-26T11:16:00.001-08:00

A New Years wish //(ˆ.ˆ)\\ - for manna from heaven in 2011!(I like to wish that until the end of the month!)01-26-2011Dear Jos,My son Chris Weber makes FOX News in Seattle.His company, Casaba Security, is an internet security authority. Their largest client is, Microsoft. Besides being a proud mom, this link is important for you to viewto prevent from being hacked! On social media and in

Engage:Gen Y: Addressing 'Channel Promiscuity'

2011-01-21T10:27:00.001-08:00

By Morgan Stewart Friday, January 21, 2011 Addressing 'Channel Promiscuity' I studied sociology as an undergraduate and then again as a graduate student and I know: Sociologists are fascinated with promiscuity. I don't believe it is the voyeuristic aspect that draws them to this topic. It's the challenge. Sociologists can't get a straight answer if they just ask people about their

The Fallacy of Social Media Reciprocation : Brass Tack Thinking

2011-01-16T07:16:00.001-08:00

The Fallacy of Social Media Reciprocation : Brass Tack Thinking You are not entitled to attention. You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or comments simply because you publish stuff. You are not entitled to clicks to your junk or signups for your newsletter or any thing of the sort. In fact,

Engage:Boomers: 10 Behavioral Distinctions Of Older Customers

2011-01-04T12:08:00.001-08:00

By Jim Gilmartin Monday, January 3, 2011 10 Behavioral Distinctions Of Older Customers Marketers continually look for ways to group targeted customers to connect efficiently with them. The following offers insights into understanding better early stage boomers (born 1946 to 1954) and older customers. 1. Increased individualism Older customers are less subject to peer influence

Standard of Trust

2010-12-28T01:57:00.001-08:00

Posted via email from Jos Essers

LinkedIn Groups now Public. What Does That Mean??

2010-12-23T04:18:00.001-08:00

"I'm On LinkedIn - Now What???" - 1 new article LinkedIn Groups now Public. What Does That Mean?? More Recent Articles Search I'm On LinkedIn - Now What??? Prior Mailing Archive LinkedIn Groups now Public. What Does That Mean?? LinkedIn recently announced they are giving Group owners the ability to make a LinkedIn Group public… and some people are getting really excited about

Fw: Seth's Blog : Just looking

2010-12-22T11:17:00.001-08:00

Just looking The problem with browsers is that they rarely buy anything. The prospect who walks up to the salesperson and says, "I'm looking for a pinstripe suit in size 38" is a lot more likely to walk out with a suit than the one who mutters, "No thanks, just looking." Which is relevant to your quest for a new product or business or job or mate or project worth working on...

Seth's Blog : Who's on your list?

2010-12-19T04:56:00.001-08:00

Who's on your list? Years before he filmed the Godfather, Francis Ford Coppola met Al Pacino and they almost made a movie together. Later, when it was time to cast his greatest film, Pacino was an obvious choice for Coppola. Ask any successful director for a list of actors or cinematographers or screenwriters they'd like to work with and they can answer you, instantly. They're always

Nieuwsbrief voor ondernemende mensen

2010-12-16T04:03:00.001-08:00

I Nieuwsbrief voor ondernemende mensen Doorsturen | Profiel wijzigen | Aanmelden | Afmelden KAJ MOREL GEINSTALLEERD ALS LECTOR IDENTITEITSMARKETING IDENTITEITSMARKETING: BOUWEN OP BETEKENISKaj Morel is 2 december jl. officieel geïnstalleerd als lector Identiteitsmarketing bij Saxion. Voorafgaand aan zijn lectorale rede spraken

Most overused buzzwords on LinkedIn

2010-12-15T06:39:00.001-08:00

http://thenextweb.com/socialmedia/2010/12/14/linkedin-reveals-most-overused-buzzwords-in-user-profiles/ Posted via email from Jos Essers

Teens: The Internet Is Forever

2010-12-09T08:37:00.001-08:00

news@mediapost.com?subject=Re: Engage:Teens-Dec 9" shape="rect" alt="reply" coords="554,80,668,92" /> By Jeffrey K. Rohrs Thursday, December 9, 2010 The Internet Is Forever While perusing my local newspaper recently, I read that a group of concerned parents had raised funds for an in-school, anti-bullying program that had fallen victim to state budget cuts. "What a great story,"

From a Teen's Perspective

2010-12-06T12:32:00.001-08:00

The teenager's relationship with a brand has changed dramatically since the Gen X age, and that change is primarily due to one thing - technology. Teens today are not wowed by the big new thing in technology. They're used to technology and its changes because, for them, it's always been there. If marketers want their brand to captivate

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2010-12-05T09:11:00.001-08:00

http://video.ted.com/assets/player/swf/EmbedPlayer.swf"> name="allowFullScreen" value="true" /> Posted via email from Jos Essers

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2010-12-02T23:18:00.001-08:00

21 Ways to Master Linkedin! Posted: 01 Dec 2010 07:16 PM PST In the spring of 2008 I addressed the Consolidated Graphics national sales force and told them they needed to get Linkedin! I told them it was the best thing since sliced bread and how their personal brand depended on a venue like LI. A month later, I scratched my head, clueless, wondering what all the fuss was

Daily Online Examiner: Will Do-Not-Track Put An End To HistorySniffing?

2010-12-02T23:09:00.001-08:00

Will Do-Not-Track Put An End To History Sniffing? Add "history sniffing" to the roster of techniques that can be used to circumvent people's attempts to protect their online privacy. Researchers at the University of California, San Diego, recently released a paper outlining how 46 sites engage in history sniffing by exploiting a vulnerability in browsers to learn what other sites users

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2010-11-27T09:12:00.001-08:00

http://www.youtube.com/v/P-fa4Qi4Rjc?fs=1&hl=nl_NL"> name="allowFullScreen" value="true"> Posted via email from Jos Essers

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2010-11-27T08:45:00.001-08:00

How To Say No - [chrisbrogan.com] Posted: 27 Nov 2010 01:30 AM PST I have the hardest time saying no. Lots of people do. It’s one of those things we do to foil up our lives quite often. Why? Because we hate to disappoint. Because we think it’s a once-in-a-lifetime opportunity. Because we want to say yes and be more positive. There are lots of things that thwart us from

How to: Paul Castain's Sales Playbook

2010-11-18T10:01:00.001-08:00

A Two Year Journey To Brand “Me” Posted: 17 Nov 2010 08:58 PM PST As I’ve said before on many occasions, hitting a threshold can be a good thing if you harness that energy and do something with it. Two years ago in November 2008, I did just that! I knew I had to create a “Paul Castain” brand, but had no clue how to do it. So I did what any impatient sales dude would do.

ABCs of Networking

2010-11-11T03:24:00.001-08:00

Having trouble viewing this email? Click here Want to share this newsletter? <><> <><> HOME | BIOGRAPHY | SPEAKING | COLUMNS | STORE | TOOLS | CONTACT | BLOG <><> Harvey Mackay's Column This Week The ABCs of networking By Harvey Mackay If I had to name the single characteristic shared by all the truly successful people I've met over a lifetime, I'd

mondtotmondreclame: Over Jos Essers

2010-11-06T05:56:00.000-07:00

mondtotmondreclame: Over Jos Essers

Powertools for Networking

2010-10-29T01:48:00.001-07:00

Hello Jos , I wanted to take a moment to thank you for joining me on LinkedIn. I have been building my network for about a year and have witnessed several ways the power or networking in several ways. I like to share tools I find effective in networking and business development resources. Here are 3 that I use weekly and sometimes daily. If you need a source of Business Contact

Sales has a new beginning - Demand Generation 2.0

2010-10-27T22:10:00.001-07:00

Posted by Axel Schultze on Oct 26, 2010 Share Print So here is an interesting story of a security products company that is using social media - no, not in marketing - but in sales. Sales teams have always been the key connector to the customer base. But in the last few years sales got in trouble for hundreds of reasons that I don't want to repeat here. So here is what

http://www.customerthink.com/blog/sales_has_a_new_beginning

2010-10-27T22:02:00.001-07:00

Posted via email from Jos Essers

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2010-10-27T21:55:00.001-07:00

http://www.customerthink.com/blog/sales_has_a_new_beginning Posted via email from Jos Essers

Paul Castain's Sales Playbook

2010-10-27T08:25:00.001-07:00

You’re Too High Dude! Posted: 26 Oct 2010 07:16 PM PDT With a title like that, I’m itching for a random drug test at work tomorrow but what the heck. Here are some situations where you might just be Too High! 1) Too High With Regard To Decision Makers: From Day 1 in sales, we were taught that we should start with the highest level of decision maker. I think they

In honor of Shameless Self-Promotion Month

2010-10-27T04:04:00.001-07:00

10-27-2010 In honor of Shameless Self-Promotion Month, several members andonline business experts at OnlineBizU.com (I'm one of theirexperts!) banded together to create new and amazing businessdevelopment gifts for you. They include such reports as: **How to Steadily Turn Prospects Into Customers: Taking theMystery Out of Follow-up Reluctance and Enjoy Your Work **How to Teach Internet

DOWNLOAD The (Very) Unofficial Facebook Privacy Guide

2010-10-26T08:20:00.001-07:00

MakeUseOf is proud to present "The (Very) Unofficial Facebook Privacy Manual"Do you like Facebook, but wish your information wasn't so public? If so, it's time tolock your settings down. Facebook doesn't make this easy, however;features are constantly added and the default for each new oneseems to favor transparency instead of privacy. DOWNLOAD: The (Very) Unofficial Privacy Guide http://

Chris Boudreaux on Social Media Governance

2010-10-22T13:26:00.001-07:00

http://socialmediagovernance.com/blog)" style="FONT-FAMILY: Arial,Helvetica,Sans-Serif; COLOR: #888; FONT-SIZE: 22px; FONT-WEIGHT: normal; TEXT-DECORATION: none;">Chris Boudreaux on Social Media Governance Who Knew? Posted: 21 Oct 2010 09:43 PM PDT … I mean, other than their investment bankers? Image source: “The SCIENCE-ification of Media“, Terence Kawaja, Luma Partners,

Engage:Gen Y: Your Brand On Facebook: TMI?

2010-10-15T10:26:00.001-07:00

By Morgan Stewart and Michele Souder Friday, October 15, 2010 Yesterday morning, I logged into Facebook (as I do each morning) and saw a post from my cousin's wife that my cousin had suffered a major heart attack the night before and had open-heart surgery. Thankfully, he will be ok, but the shock of this happening to my cousin at such a young age was intense. His father wasn't too thrilled to

Networking is a contact sport

2010-10-14T05:32:00.001-07:00

From: Harvey Mackay Sent: Thursday, October 14, 2010 12:05 PM To: jos_essers@msn.com Subject: Networking is a contact sport Want to share this newsletter? HOME | BIOGRAPHY | SPEAKING | COLUMNS | TOOLS | CONTACT | BLOG Harvey Mackay's Column This WeekNetworking is a contact sportBy Harvey Mackay On any given week, I receive five to ten books or book proposals

A Good Old-Fashioned True Blue Friend

2010-10-11T03:04:00.001-07:00

From: Scott Allen Sent: Monday, October 04, 2010 12:24 PM Subject: A Good Old-Fashioned True Blue Friend Posted via email from Jos Essers

Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image

2010-10-08T10:29:00.001-07:00

The Revolution Will Not Be Televised Posted: 07 Oct 2010 06:12 PM PDTMaybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad.As much as I like to discuss, debate, dissect and hack Social Media, New Media and everything else related to Digital Marketing, the truth is that I don't know how this will all pan out (in fact,

Sandler Sales Tips 7-10-2010

2010-10-07T06:45:00.001-07:00

WEEK 25 DE TACTIEK: Projecteer je eigen perceptie niet op de prospectHET VERHAAL: Henk is een sales professional die er honkvast in gelooft dat je de koper dient te overtuigen om de deal af te sluiten. Hij had er veel tijd aan besteed om exact te weten te komen op welke mogelijke manieren kopers zijn product konden gebruiken. Er was maar één probleem: Henk was ervan

Management Tip of the Day: Promote Yourself without Being Self-Promotional

2010-10-06T01:09:00.001-07:00

Sixx Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image

2010-10-02T06:56:00.001-07:00

Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image The Web Has Failed Advertising Posted: 01 Oct 2010 07:15 PM PDT Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of

Watch what happens with this metamorphosis.

2010-09-27T22:08:00.001-07:00

Ice Chip #87 Watch what happens in this metamorphosis. Greetings! In your every day conversations, which one of the "(K)notty Words" do you think is the most popular? Well, according to the poll on www.remembertheice.com, 3279 of you have noted the three most used are: Don't Can't Should Watch what happens when you remove a "not" or "n't". Let's say you are

Fw: een afbeelding voor u

2010-09-26T07:55:00.001-07:00

Posted via email from Jos Essers

Klantgericht ondernemen in de 21e eeuw: Gratis E-book over mond ...

2010-09-24T08:40:00.001-07:00

Blogs 1 nieuw resultaat voor word of mouth Klantgericht ondernemen in de 21e eeuw: Gratis E-book over mond ...door Sjors van LeeuwenHet bereik en de impact van mond-tot-mondreclame (Word Of Mouth, WOM, buzzmarketing en viral marketing) wordt steeds groter en daardoor steeds meer van strategische waarde. Dit komt vooral door de combinatie van internet, ...Klantgericht ondernemen in de

Inch by Inch - [chrisbrogan.com]

2010-09-20T06:28:00.001-07:00

Inch by Inch - [chrisbrogan.com] Inch by Inch Posted: 19 Sep 2010 11:30 AM PDT I’m shooting for improving my success in all areas of life: business, relationships, finance, health. This morning, I started back in on my physical fitness. The night before, for the first time in my life, I consciously ate half of my meal and left the rest. With money, I do a blend of

Engage:Gen Y: Customer Service IS Marketing

2010-09-17T08:43:00.001-07:00

By Morgan Stewart Friday, September 17, 2010 Customer Service IS Marketing No doubt you've heard, "It costs less to keep customer than it does to create a new one." Assuming this is true, it would seem logical that companies should spend more on acquisition than retention, which is exactly how the data play out. According to a recent report from Econsultancy, 65% of marketing

Mountains cannot meet, but people can

2010-09-16T09:36:00.001-07:00

Having trouble viewing this email? Click here Want to share this newsletter? HOME | BIOGRAPHY | SPEAKING | COLUMNS | TOOLS | CONTACT | BLOG Harvey Mackay's Column This Week Mountains cannot meet, but people can By Harvey Mackay In dealing with complex give-and-take issues, I am reminded of the fable where a dog with a bone comes to a pond and sees its

Fw: Draag uw badge rechts

2010-09-14T06:09:00.001-07:00

From: Peter Desmyttere Sent: Tuesday, September 14, 2010 9:00 AM To: jos.essers@gmail.com Subject: Draag uw badge rechts Indien u deze email niet goed kan lezen, Klik hier Draag uw badge rechts September is traditioneel de maand waarin organisaties hun activiteiten (zoals netwerkavonden, workshops, seminars of congressen) terug opstarten. Op bijna elk